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The mayor of all things great, my good friend, rock and roll master shaman and Bhakti legend Shiva Baum comes by to do an episode of IAH. We explore friendship, kirtan and The Church of Rock and Roll and why it still matters.
NOTE: a VERY long Amanda Chantal Bacon intro rant is included. Skip to 10:22 if you want to miss out on all the fun.
Shiva Baum has enjoyed a lifelong love affair with music. When he was 19 he began an internship at New York’s Sony Music Studios followed by a summer at Columbia Records under the mentorship of then head of A&R David Khane and has never looked back from there. Shiva went on to discover and develop 90’s alt rock band VAST who then signed with Elektra Records. Under the tutelage of Raghu Markus, Shiva then transitioned to influential world music label Triloka Records which was a division of Mercury/Polygram. Eventually Shiva became head of A&R working closely with Krishna Das, Jai Uttal and Bhagavan Das as well other world music artists including the Native American gospel group Walela and southern Cuban salsa phenoms Bio Ritmo. Shiva then headed over to Gold Circle records as VP of A&R developing new artists in tandem with working on new releases by seasoned 80’s superstars John Waite and Pat Benatar. He has been mentored by industry luminaries Rick Rubin, Danny Goldberg, Jeff Ayeroff, and David Silver. Currently, Shiva is an artist manager, producer and “A&R coach” working closely with new artists BIRA, Brightside, and Clark Graham amongst others following his passion to discover and develop new talent. In addition, he is the main stage MC and head of music programming at the “Coachella of Kirtan” known as Bhakti Fest in Joshua Tree, CA. Shiva is very looking forward to the launch of a sacred music focussed podcast which he’ll be hosting this year.